About Us

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, the organization serves more than 8,000 members in 67 countries, 100 chapters and 10,000 organizations.

The IABC Barbados chapter was established to provide networking and professional development opportunities to Barbados-based practitioners in 2008.

2021 – 2022

Executive Board

President

Dr. Pamala Proverbs, B.A., M.A.

A founding member of IABC Barbados, Pamala P. Proverbs, PhD. MBA, APR, ABC is a graduate of the College of Journalism and Communications, University of Florida. She started her University career at CARIMAC where she graduated with a BA (Hons.) with a focus on television. She holds a MBA from the University of Surrey, and a Masters in Strategic Public Relations from the George Washington University. Among her qualifications she is proud to have attained a Certificate in Gender and Development from the University of Florida Center for Gender Sexualities and Women Studies Research.

Senior Delegate

Carol Walcott

Carol Walcott is currently Manager, Internal Communications at PwC in the Caribbean, a group of separate PwC firms operating in The Bahamas, Bermuda, British Virgin Islands, Cayman Islands, East Caribbean (Barbados and Eastern Caribbean Islands), Guyana, Jamaica, and Trinidad and Tobago. In this role, she works closely with leadership to strategise and plan communications around major initiatives helping keep colleagues informed and interested in what’s happening across the region and the wider PwC network.

After graduating from Queen’s College and the Academy of Commerce & Technical Skills, Carol spent 11 years working in the UK in office administration, event planning and information technology. She is always interested in continued professional development and has completed two broadcast journalism courses, and a Certificate in Public Relations, Marketing and Advertising at UWI’s Open Campus. She has also worked for local companies including DGM Bank & Trust, Sagicor and Sunlinc before joining PwC. Carol’s strong interest in internal communication, change management and employee motivation encouraged her to join the IABC, where she has been a member for the last 10 years.

VP Finance

Alicia Bascombe

A creative and passionate communicator with over 16-years’ experience in customer- centric operations in the financial sector. Alicia is ardent in her professional pursuit to connect the message to the audience building on foundations of purpose, respect, empathy and inclusivity.

With a postgraduate degree in International Business and Entrepreneurship, this skilled professional is most keen on seeing the expansion of small and medium-sized businesses through world-class customer-experiences that are rooted in well- designed communication strategies. Alicia particularly enjoys content creation and public outreach.

As part of the new executive, Alicia intends to assist in raising the profile of communicators in all sectors across Barbados

VP Membership

Javier Reid

Javier Reid is a solution-oriented professional with a strong adherence to strategy, efficiency and creativity. He is an Assistant Lecturer in the Academy of Sport, Cave Hill in the Faculty of Sport at The University of the West Indies (UWI), having served as an adjunct member of faculty from 2013 designing and delivering courses in the Tourism and Sport Management MSc. and Sport Sciences BSc. programmes at Cave Hill.

From 2015 to 2021, Javier was the marketing officer of the Barbados Cricket Association (BCA), with responsibility for the BCA’s marketing and commercial strategy. Over the years, he has honed a diverse skill set through roles with various local, regional and international organisations. He is an excellent writer, demonstrated through various speech writing, business and proposal writing, grant writing, blog writing and information management roles.

A husband and father who believes life is about service, Javier has been a member of IABC since 2017 and aims to contribute to the organisation’s growth and effectiveness
in the coming years.

VP Marketing & Communications

Christal P. Austin

Christal P. Austin is the founding president of IABC Barbados (2008 – 2010), after which she served as Senior Delegate (2010 – 2012).

A former freelance journalist, Christal entered the corporate communications profession some 19 years ago. Her expertise includes providing strategic communications, digital marketing and project management support to local, regional and international entities in fields as diverse as the tourism, finance, agriculture, international development and government relations.

She holds a Post-Graduate Diploma in Business Adminsitration from the University of Surrey, a Certificate in Integrated Marketing Communications from the IE Business School, a Certificate in Executive Leadership from the IABC Leadership Institute and is presently pursuing a MPhil in Governance and Public Policy at the University of the West Indies’ Sir Arthur Lewis Institute of Social and Economic Studies (SALISES).

VP Professional Development

Fay Cooke-Nurse

Fay Cooke-Nurse was elected to serve as VP Professional Development at the November 24th, 2021, AGM of IABC Barbados.

Back in 2012, Fay joined the Association and from 2013, she has been serving on the Executive. Her roles included VP Administration for two terms, VP Membership and President-Elect.

Fay led IABC Barbados as President for the 2018-2019 term.

An award winning former journalist, Fay has been working in the PR profession for nearly 20 years. She is PR & Media Relations Consultant with her company MILLENNIUM COMMUNICATIONS, specialising in providing consultancy services to local, regional and international organisations, including PAHO/ WHO.

Our members hold positions in a variety of communication disciplines, including:

  • Public relations
  • Media relations
  • Corporate communication
  • Employee communication
  • Human resources
  • Graphic design
  • Public affairs
  • Editing
  • Investor relations
  • Leadership coaching
  • Government relations
  • Photography/Video production
  • Marketing communication
  • Community relations
  • Social responsibility
  • Writing

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