Workshop Human-Driven AI: Powering Communication Excellence

The International Association of Business Communicators (IABC) Barbados, in collaboration with Human Driven AI, will host “AI for Communication Excellence” on Tuesday, November 11, 2025, from 9:00 a.m. to 12:00 p.m. at the Courtyard by Marriott. This high-impact masterclass, led by Jennifer Jones-Mitchell, Chief Executive Officer of Human Driven AI, is designed to empower communication professionals with the practical AI skills reshaping global communication.

Ms. Jones-Mitchell states,”AI won’t take your job. Someone who knows how to use AI will.” This seminar is about giving Caribbean professionals the confidence and tools to harness AI while protecting human insight, empathy and creativity that truly drive meaningful communication.  Barbados’ Data Protection Commissioner Lisa Greaves will co-present, guiding attendees through data rights, compliance and client confidentiality in the age of automation.

Expert research indicates that AI has the power to double yearly economic growth rates by 2035 and will continue to transform how humans work, create, and communicate. Integrating AI into communication workflows improves content creation and consistency across various channels, while also enabling communicators to focus more on strategic planning and stakeholder relationship building.

Participants will gain hands-on experience with AI tools while exploring how to automate workflows, enhance message strategy and protect client data in an evolving digital landscape. The programme places a strong focus on ethical communication and responsible use of AI technologies, ensuring that innovation remains human-centred and compliant with data protection standards.

IABC President Dr. Pamala Proverbs encourages all public relations, marketing, digital media, corporate communications, brand strategy, advertising, crisis management, internal communications, social media management, and media relations practitioners to attend. “As communicators, our role is evolving rapidly, and we cannot afford to stand on the sidelines of this AI revolution. This collaboration with Human Driven AI is a landmark moment for Barbados as it signals our commitment to innovation, ethics and global readiness.”

This national professional development initiative is presented by The Nation Publishing Co. Limited and supported by Consumers’ Guarantee Insurance (CGI) Company Ltd., Barbados Today Inc., and General Accident Insurance Company.

IABC is a worldwide network of communication professionals dedicated to enhancing organisational effectiveness through strategic communication. Established in 1970, the organisation serves more than 8,000 members in 67 countries, 100 chapters and 10,000 organisations.  The IABC Barbados chapter was established in 2008 to provide networking and professional development opportunities to Barbados-based practitioners.